Today, ignoring the internet while developing your commercial enterprise could be a deadly mistake. Irrespective of the size, majority of businesses these days are engaged in internet marketing and advertising. That’s due to the fact it’s far the most inexpensive way to reach masses of their target market. But what is internet advertising and marketing truly?
Internet Marketing, also known as online marketing,web marketing or e-marketing refers to the system of promoting a brand, products or services over the internet. It consists of:
- Website design strategies
- SEO and search engine submission
- Online promotions
- E-mail marketing
- Social media
- Pay-per-click advertising
The goals of internet advertising and marketing consists of:
- Communicating an organisation’s message about itself, its products, or its services.
- Undertaking research to identify a target market (demographics, options, and desires) and it’s wishes.
- Promoting products, services, or advertising over the internet thereby yielding sales.
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