| TRADITIONAL MARKETING | TRADITIONAL MARKETING |
| Sales Pitch | Relevant conversation |
| Static text and documents | Dynamic visuals, audio and multimedia content |
| POWER- Power and Influence with traditional marketing is retained by the media owner and advertiser | POWER- Control and influence is with the customer |
| Calendar and Budget Bound- Fixed start- end points | Open Ended- Launch, review, adjust and relaunch. |
| Constrained- Marketing content should fit in with program schedules, print schedules, geographical boundaries, etc.. | Unconstrained from schedules and geographical limitations. |
| Instructive- Tells explain, elaborate, instruct | Listens- Two way communication- listen engages and shares. |
| Message driven- by brand,features, benefits, etc… | Consumer Driven- Online Marketing is in terms of consumers interest and preference |
| Broadcast- Push outbound forms of communication | Interactive- Push and pull approach- Interactive engagements,focused approach to consumers |
The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well. Digital marketing is considered a form of inbound marketing and its goal is for people to find you. Traditional marketing is reaching only a local audience even though it is not limited to one. One of the primary disadvantages of traditional marketing is that the results are not easily measured, and in many cases cannot be measured at all. In most cases, traditional marketing is also more costly than digital marketing….
