Social Media Marketing Helps brands build awareness, creates interactive and engaging relationships with customers and prospects. Here are some of the essential elements to consider;
Define the value your brand brings to your social media audiences, WHY? Because if you can’t define the value, you certainly won’t be able to show any value. Give back to your fans. You have to regularly go beyond their expectations and deliver something of true value to them.
Here’s a guide: ASK YOURSELF
- Why would someone follow or engage with my brand?
- What do I want my followers to know about my brand?
- What value can I bring to my audience?